Dominic Johnson-Hill, Founder & CEO of Plastered 8, speaks with Matthieu David-Experton about being a Beijing centered brand in China, censorship, and the process of creativition. Not only does he tells us about the workings behind the creativity of Plastered 8, but also leaves us with helpful tips and know-hows.

Highlights of this episode include:

3:15 About Plastered 8

5:40 Plastered 8 creation process for designs

7:48 Business model

10:10 Stand point of Plastered 8

14:25 Dealing with trademark in China

18:14 Censorship stories

20:18 Knowing the parameters of censorship

22:28 Utilizing the attraction to Chinese pop-culture

26:24 Online sales

31:53 Challenges of running a business

34:23 Managing numbers of items produced

36:59 Best selling design

38:55 Distance towards Chinese culture vs. design

41:48 Evolution of Beijing

45:02 How Dominic finds inspiration for products

47:46 Dominic’s method of working

50:17 Speaking to MBA and EMBA

53:45 Dominic’s book "A Foreign Entrepreneur’s China Dream".

More about Plastered 8: https://plasteredtshirts.com/

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Daxue Consulting is a market research and management consulting firm focusing on the Chinese market. We are leveraging a multiple-methodology approach in order to support clients’ needs, auctioning traditional methodologies as well as technology-driven tools.

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