Branding Auto Repair From the Inside with Lola Schmidt

Running an auto repair shop takes more than fixing cars—it takes building a brand that customers trust. In this episode, Lola Schmidt shares her journey of turning a shop from a tough beginning into a standout, customer-first business.

She dives into:

• How to create a brand identity that feels authentic

• Why appearance, curb appeal, and safety matter to customers

• Balancing roles as husband-and-wife shop owners

• The importance of asking your community what they want

• Must-read books like Profit First that help shop owners stay profitable

If you’re looking to improve your shop’s image, strengthen customer loyalty, and grow without burning out, this episode is packed with real, actionable advice.

Don’t forget to like, subscribe, and share with another shop owner who needs to hear this.