Josh sits down with Coalition Snow co-founder Jennifer Gurecki. Although women's skis and snowboards have been available for quite sometime, rarely has a brand ever taken such a large leap passed the shrink it and pink it approach to building women's skis and snowboards; until Coalition Snow was born. With the spark of a simple conversation during a backcountry ski trip Jen was given the idea to start a ski company to fill in a serious gap in the snow industry and, absolutely ran with it! Join us as Jen walks us through Coalition’s humble beginnings to their beginings of rocking the boat of the ski and snowboard industry.