Today’s episode is the second part of an extended conversation about experience design with Dr. Bob Rossman and Dr. Mat Duerden. If you haven’t heard the first part, I recommend you go back and check it out! The focus of this conversation is on the second section of the book Designing Experiences, which my guests co-authored. 

Today we talk about: 
👉 6 universal experience elements to consider when designing
👉 Leveraging principles of intentionality and heterogeneity to make design decisions
👉 Experience mapping and the value of designing each discrete touchpoint, including the ending of the experience

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