Delilah and Nicole talk with brand strategist Olivia Omega about the value of analytics and going with your gut, demographics vs. psychographics, researching ideal customers, and being authentic in your marketing message. Visit <a href= "http://www.dearhandmadelife.com">www.dearhandmadelife.com</a> for the show notes...

Delilah and Nicole talk with brand strategist Olivia Omega about the value of analytics and going with your gut, demographics vs. psychographics, researching ideal customers, and being authentic in your marketing message. Visit www.dearhandmadelife.com for the show notes...

Delilah and Nicole talk with brand strategist Olivia Omega about the value of analytics and going with your gut, demographics vs. psychographics, researching ideal customers, and being authentic in your marketing message. Visit <a href="http://www.dearhandmadelife.com" rel="noopener noreferrer">www.dearhandmadelife.com</a>&nbsp;for the show notes...

59: Finding Your Ideal Customer

With over 20 years of experience running creative businesses, your host, Nicole Stevenson knows the joy and the struggles of being your own boss. Join her and her guests for business insights, life lessons and the stories behind their successes and lessons of their missteps so you can work smart, get creative inspiration, live joyfully and feel connected. 

Nicole is the CEO and Creative Director of Dear Handmade Life which produces Patchwork Show: Makers Festival and Craftcation Conference as well as a blog, online learning and this podcast.

If you’re a creative misfit or a passionate small business owner, grab a drink and take a seat because you’re exactly where you need to be!

Education

Arts

Self-Improvement

Design

With over 20 years of experience running creative businesses, your host, Nicole Stevenson knows the joy and the struggles of being your own boss. Join her and her guests for business insights, life lessons and the stories behind their successes and lessons of their missteps so you can work smart, get creative inspiration, live joyfully and feel connected. Nicole is the CEO and Creative Director of Dear Handmade Life which produces Patchwork Show: Makers Festival and Craftcation Conference as well as a blog, online learning and this podcast. If you’re a creative misfit or a passionate small business owner, grab a drink and take a seat because you’re exactly where you need to be!

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59: Finding Your Ideal Customer

59: Finding Your Ideal Customer