In this episode, Terra Bohlmann talks with Rita Barry, a measurement marketing expert. As the founder, of Rita Barry & Co., she helps A-list coaches like Brooke Castillo, fill their programs, fine-tune their funnels, and help make revenue-generating decisions to lead to true financial freedom. Terra and Rita talk about paid advertising and what you need to have in place as a foundation before you invest in Facebook ads. Rita shares the secrets on what metrics to pay attention to and where should you focus your time and attention as a business owner. If you are looking to scale up your business using online marketing, you'll love this episode.