“Open source” means more than just the software. It’s more of a business model, mindset, and culture — especially when it comes to growing and maintaining upstream and downstream communities.

On this episode, I got to interview Freek Hemminga, Head of EMEA Marketing at SUSE, about the challenges of marketing an open source company.

What we talked about:

• The main goal of open source software (& how to achieve it)
• Balancing brand and services / upstream and downstream
• 5 ways to build positive communities
• Qualifying inbound leads for a +20% growth

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