Online Marketing Alchemist

59. Q&A: Isn’t fitness self explanatory? Why do I need to niche down?


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On this episode of Social Strategy Slayer, Jess Jacobsen Angelini shares a live response to a question in one of her members only Facebook groups. She goes into depth on how fitness is NOT actually self explanatory and niching down your content is how you will attract-in exactly the type of client you want to work with. Also, stay tuned to hear about how your “niche” might not be what you’ve always thought and how you can start to hone in on your real niche in a meaningful way.  


“Your niche doesn’t necessarily mean like what you’ve been taught up until now. You might have an amazing Ideal Client who’s a 22 year old man, and an amazing ideal client who is a 50 year old single mom… Very different people, but what about them do you love? Is it their attitude? Is it where they were when they came in? Is it a specific goal they’re looking to hit? What are the commonalities there? Because that’s what you need to start looking at and understanding.”

-Jess Jacobsen Angelini


Click here to learn more about our 6-month Social Strategy Accelerator Program beginning in February 2022 and apply: https://www.authenticinfluencemedia.com/Social-Strategy-Accelerator-for-Fitpros-Application  


Get your free Optimize Your Instagram Bio to Convert PDF HERE: https://www.authenticinfluencemedia.com/pl/272507


Connect with Jess Jacobsen:

  • Instagram https://www.instagram.com/jessjacobsen/ 
  • Facebook https://www.facebook.com/jessjacobsensocial 
  • LinkedIn https://www.linkedin.com/in/jessicajacobsen/ 

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Online Marketing AlchemistBy Jess Angelini

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