From Leads to Leases - Senior Living Marketing and Sales

#59 - Quality of Life is Not a Program: Candid Truths About Senior Care with Barbara Speedling


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Summary

In this conversation, Barbara Speedling, a regulatory compliance and quality of life consultant, discusses the critical issues surrounding long-term care, including the misconceptions about quality of life, the importance of purpose, and the trust issues that plague the industry. She emphasizes the need for a holistic approach to care that includes mental health and the spirit, while also addressing the staffing crisis and the myths surrounding autonomy and choice in senior living. Barbara advocates for a shift in perspective towards community care and the importance of personal connections in enhancing the quality of life for seniors.


Learn More:

  • Connect with Barbara Speedling on LinkedIn
  • Learn more about Barbara on her website


Takeaways

  • Quality of life is more than just physical health.
  • Communities often misunderstand what quality of life means.
  • Purpose is essential for engagement in senior living.
  • Trust in long-term care has been eroded, especially post-pandemic.
  • Autonomy and choice in care are often myths.
  • Caring for the spirit is a missing element in long-term care.
  • Friendship and social connections are vital for seniors.
  • The staffing crisis is impacting the quality of care.
  • Education for consumers is crucial in navigating long-term care options.
  • Future models of care must focus on community and personal connections.


Chapters

00:00 Travel Adventures and Personal Reflections

01:21 Quality of Life in Long-Term Care

02:57 Redefining Quality of Life

08:35 Senior Communities Should Prioritize Purpose and Culture

12:48 Challenges Within the Communal Living Model

17:13 Why Senior Living Has a Public Trust Issue

27:35 Biggest Misconceptions Providers Tell Families

34:21 The Challenges of Large-Scale Care

34:36 Senior Living's Issue with Privacy and Autonomy

38:22 Staff Education and the Future of Care

42:15 Understanding Mental Health in Aging

45:19 Rising Dementia, Mental Health, and Lonliness

53:14 Avoiding Invisible Neglect in Home Care

58:22 The Future of Long-Term Care and Advanced Directives

01:08:42 Caring for the Spirit: The Missing Component

...more
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From Leads to Leases - Senior Living Marketing and SalesBy Jerry Vinci

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