Call To Action

59: Red Bull alumni & Formula 1 social media pioneer David Granger on his days in the Paddock

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It’s lights out and we’re off with Red Bull Racing alumni, David Granger, in the driver’s seat, this week. 
 
David got his wings managing the international digital and social strategy for Red Bull, its Formula One teams and for companies in aviation, fashion and music including the Wu-Tang Clan. 
 
So protect ya neck as David brings da ruckus on reading ‘F1 for Dummies’ (twice) before joining Red Bull Racing, pissing off Fernando Alonso, owing his career to Leo Sayer, taking pole position ahead of other F1 teams on the socials and using it to deal with feuding fans…badly. Oh, and after a quick pit stop to chat AR in sports, find out what Giles really thinks of Pokémon Go.  

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Follow David on Twitter  
You can enjoy his columns for iSPORTCONNECT on Medium  
And David proudly dedicates this episode to Katherine Chan  
 
David’s book recommendation is:
Ogilvy on Advertising by David Ogilvy  

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Call To ActionBy Giles Edwards
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