Today we're diving into the dynamic world of social media with the expertise of Dorien Morin, a top voice on LinkedIn with over a decade of experience in the industry. In this episode, Dorien shares her journey from volunteering at a local charity to becoming a renowned social media strategist with insights on transitioning from a freelancer to a savvy business owner. We'll explore the nuances of B2C and B2B marketing, the importance of building a personal brand, and how to leverage platforms like TikTok and YouTube for maximum impact. Whether you're a jobseeker in social media or an existing freelancer looking to scale, this episode is packed with valuable strategies and personal experiences to help you succeed.

Time Stamps:

06:20 Joined agency, expanded clientele, went national.

08:20 Older executives struggle with social media impact.

13:37 Diversify platforms; don't rely on TikTok.

16:25 Research, engage, and connect for career opportunities.

20:13 Leverage personal brand, referrals, and connections for success.

23:39 Freelancers charge more, register as a business.

24:38 Freelancers need mentor, mastermind for success.

27:57 Learn new skills, embrace AI video editing.