Click here to read the article.

The Four Steps to the Epiphany by Steve Blank provides a methodology for startups to focus on customer development rather than traditional product development.

It advocates for validating customer needs and the market before scaling a product. The Customer Development Model includes customer discovery, validation, creation, and company building phases. The podcast challenges the Product Development Model, which prioritises launching a product without market understanding. It stresses that startups should consider market type, learn and iterate constantly, and only scale after achieving product-market fit. The guide offers practical advice on customer engagement, business assumption testing, and agile business pivots based on validated needs.