The B2B Sales Show

59: Trial Closing: What it Is, and What it Isn’t w/ Patrick Downs


Listen Later

Trial closing isn’t sexy, but it is necessary. 

It’s how you start to determine where a prospect is the buyer’s journey, whether you need to move them to the next stage, keep them where they are, or abandon pursuit of that prospect entirely. 

On this most recent episode of the B2B Sales Show, Patrick Downs takes us through 2 examples of good trial closing questions, and talks about: 

  • The RIGHT questions to ask when it comes to trial closing. 
  • What to do if your prospect is hesitant or unsure. 
  • When it might be time to abandon pursuit of a prospect altogether. 

This series is co-hosted by Patrick Downs at PandaDoc.

Want to get a no-fluff email that boils down takeaways from an entire week of B2B Sales episodes?

Sign up today: https://sweetfishmedia.com/the-b2b-sales-show/

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

 

...more
View all episodesView all episodes
Download on the App Store

The B2B Sales ShowBy Sweet Fish Media