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#59: What have the last two months taught us about marketing?
Welcome back to the Purposeful Marketing Podcast.
Aaron returns from paternity leave and offers his fresh perspective to Mary and James.
In today's episode, the hosts tackle the rapid changes and trends over the last two months including the evolution of Google Analytics to the rise of GA4 and the ongoing debate about AI tools. They discuss how it's easy to get caught up in the whirlwind of shiny new objects. But amidst all this change, they reflect on what should remain constant and what should be their focus for the rest of Q3 and Q4.
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By Mary Keough, Aaron Weekes and James BoeckmannWelcome back to the Purposeful Marketing Podcast.
Aaron returns from paternity leave and offers his fresh perspective to Mary and James.
In today's episode, the hosts tackle the rapid changes and trends over the last two months including the evolution of Google Analytics to the rise of GA4 and the ongoing debate about AI tools. They discuss how it's easy to get caught up in the whirlwind of shiny new objects. But amidst all this change, they reflect on what should remain constant and what should be their focus for the rest of Q3 and Q4.