What if offering fewer choices actually made clients say yes faster — and at higher prices? In this episode, Doug shares a real story of how cutting from three proposal options down to two led to better conversions, less confusion, and stronger positioning.

We talk about how to make your value obvious, how to hold the line on pricing, and why “just dropping the price” is the fastest way to lose authority.

🎯 Want to price with more confidence? Grab our free value pricing guide at thepracticingaccountant.com/vbp