This episode of the WIT Podcast is a deep conversation about growth, humility, and what it really takes to scale a business without stalling out.

Brandon and Jon focus on the idea that most people stop growing not because they lack opportunity, but because they overestimate what they know and underestimate what the next level requires. The episode repeatedly returns to the theme that every new level demands new skills, new systems, and a new version of the leader.

Key ideas include:

• Why success at one level doesn't qualify you for the next

• The danger of shiny object syndrome when growth gets uncomfortable

• Staying narrow and deep instead of wide and distracted

• Why curiosity, coachability, and humility matter more than confidence

• The importance of systems, structure, and people development

• Why leaders must continually "fire themselves" from old roles

• How real scaling comes from building people, not just revenue

They also break down real-world examples from roofing, private equity, and leadership transitions, emphasizing that companies don't rise to their success — they fall to their systems. The conversation highlights why developing leaders at every level is the only sustainable way to grow without breaking culture or quality.

This episode is about becoming the person capable of carrying the next level, not chasing shortcuts.