November 08, 2022

#592: The Key Component to Selling Bigger Albums - Michael Davis

45 minutes

“That’s a really good question. It’s storytelling. I see many photographers flood albums with just images, but I’m not selling the images. I’m selling the story. As a storyteller, I focus on their story during the consultations and then reveal it in their albums. Every page and spread has a purpose. Once my clients fall in with the flow of their story then oftentimes they just say yes with no changes. It’s me being very intentional throughout the entire process.” - MD

It's easy to simply throw a bunch of pictures into an album to increase the page count, but is that really the most effective way to sell a bigger album? Photographer Michael Davis doesn't think so, and he has an alternative approach to suggest on today's episode!

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Show Notes:

Michael's Introduction (4:04)

Why do photographers focus on including many images in the album rather than focusing on telling a story? (9:37)

What are the primary drawbacks to focusing on image count vs storytelling? (12:30)

1. Picture vomit (too many images on a page)

2. No flow of moments from the day

3. Details are missed in the story of the day

What steps does Michael take to plan for albums? (17:25)

1. Learn and understand the couple's story

2. Shoot with intention

3. Be the authority on which images should be chosen for the gallery

4. Intentionality when building the album design