Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here: <a href="https://lnkd.in/gYCyiuW5">https://lnkd.in/gYCyiuW5</a>

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here: https://lnkd.in/gYCyiuW5

Lori Highby, founder of Keystone Click, joins me on this live recording of "The Business Storytelling Show" to discuss the topic. Connect with her here:&nbsp;<a href="https://lnkd.in/gYCyiuW5" rel="noopener noreferrer">https://lnkd.in/gYCyiuW5</a>

592: What kind of customer research should inform my content strategy? A chat with Lori Highby

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

Business

Marketing

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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592: What kind of customer research should inform my content strategy? A chat with Lori Highby

592: What kind of customer research should inform my content strategy? A chat with Lori Highby