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596. Bob Burg on The Go-Giver Influencer
Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram — or at least no further back than Myspace.
But influencers must go as far back as communication — the first humans who mastered that probably earned a loyal following and thousands.
Maybe a bunch of supportive handprints under their cave-paintings.
It may have looked different, but I’ll bet they did it the exact same way the greatest influencers do it now — empathy, understanding and knowing when to shut up and listen.
These are the skills Bob Burg says any great influencer always needs.
Bestselling co-author of the Go-Giver Book series, Bob came on the show to talk about the latest in the series, “The Go-Giver Influencer,” which looks at what makes the greatest influencers become so influential.
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Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
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By Sangram Vajre
4.9
164164 ratings
Ah, influencers. They seem so modern, right? As though spawned by LinkedIn and Instagram — or at least no further back than Myspace.
But influencers must go as far back as communication — the first humans who mastered that probably earned a loyal following and thousands.
Maybe a bunch of supportive handprints under their cave-paintings.
It may have looked different, but I’ll bet they did it the exact same way the greatest influencers do it now — empathy, understanding and knowing when to shut up and listen.
These are the skills Bob Burg says any great influencer always needs.
Bestselling co-author of the Go-Giver Book series, Bob came on the show to talk about the latest in the series, “The Go-Giver Influencer,” which looks at what makes the greatest influencers become so influential.
-----------
Join Sangram's "Becoming Intentional" newsletter, read by over 10,000 leaders, for a 1-minute read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.