In this episode, Mike and Paige play the marketing version of "Would You Rather" and debate the pros and cons of lead gen vs branding.
Tune in for great insights and recommendations in our quick, breezy 5 minute format!
Do you agree with Mike's take or Paige's take?

We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

In this episode, Mike and Paige play the marketing version of "Would You Rather" and debate the pros and cons of lead gen vs branding. Tune in for great insights and recommendations in our quick, breezy 5 minute format! Do you agree with Mike's take or Paige's take? We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!

In this episode, Mike and Paige play the marketing version of "Would You Rather" and debate the pros and cons of lead gen vs branding.
Tune in for great insights and recommendations in our quick, breezy 5 minute format!
Do you agree with Mike's take or Paige's take?

We value and appreciate your feedback.&nbsp;If you have any questions for future episodes, leave&nbsp;a comment!

5MT Episode 3: Lead Gen vs. Awareness

Introducing DSG's 5MT Podcast, where we draw inspiration from the annual 3MT competition for PhD candidates, challenging them to explain their research in 3 minutes or less. Our VP of Marketing became obsessed with these presentations, as they distill complex research into bite-sized concepts. We knew instantly that this format would be perfect for our podcast, delivering jargon-free marketing insights that are easy to understand. In each 5-minute episode, we'll dive into a marketing topic, giving you the essentials without the time commitment.

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5MT Episode 3: Lead Gen vs. Awareness

5MT Episode 3: Lead Gen vs. Awareness