From medical aspirations to content marketing mastery: meet Abi, 148 Films' newest team member, whose career path proves that sometimes the best journeys begin with a bold change in direction. Discover how she transformed an unexpected career pivot into founding her own thriving marketing agency—only to face the burnout that comes when passion meets entrepreneurial reality. “Owning your own business is a 24/7 job,” she reflects, sharing the honest truth about why she sought new boundaries between work and life. Between insights on the exploding world of social media marketing and influencer culture, Abi opens up about her other full-time commitment: running a neonatal kitten and puppy rescue that fulfills her soul, if not her wallet. Hear the refreshingly candid story of a marketing professional who balances creative strategy with compassion, and learn why sometimes the most successful careers are built on knowing exactly what you don't want to do.