"[SEO] is not a black box of magic". Grab a pen and paper as Michael Anderson, co-founder of Wonderist Agency, talks about efficient use of: SEO, 'Google My Business', 'Google Ads', and 'Google Reviews'. We also explore the claim that authentic photo/video (as opposed to stock photos) are as important to your customers as windows are to window shoppers. Case in point: your potential customers are window shopping online. Do you have "windows", or is your website a brick wall?