The other day an email came across one of our inboxes. The title, “CORRECTION: Tons of Snow and…” caught our eye, but what really got us thinking was that we didn’t remember seeing the original. Sure enough, there it sat just a few messages below. Could it be, we wondered, that a “correction” email gets more opens than the original? Here’s what we found.

For text version:

http://www.ryansolutions.com/blog/2016/marketing-mistakes/

For more info:

http://www.ryansolutions.com/