In 1950s Salt Lake City, UT, newly hired creative whiz, Alvin Goldstein, racks his brain to think of a brilliant campaign and mascot for the Great Salt Lake Salt Company.

6 - Alvin Goldstein Created the Best Ad Campaign of All Time

Henry Handsome was an outlaw cowboy—at least that's how the legend goes. Henry Handsome Lived & Died examines the creation, evolution, proliferation, dissemination and degradation of American folklore. Through 30 different short stories, the character, vague idea, false memory, misattributed anecdote or influence of the titular Henry Handsome does everything from change the course of American media to sculpt modern day knowledge of manifest destiny. Together, the collection represents the stories that create and define a culture, how those stories are told, if they ever were to begin with—and if any of that matters at all. Each story was written, recorded, narrated and produced by Elliot Matson. If you'd like to learn more about the collection, go to elliotmatson.com/henryhandsome.

Society & Culture

Fiction

History

Henry Handsome was an outlaw cowboy—at least that's how the legend goes. Henry Handsome Lived & Died examines the creation, evolution, proliferation, dissemination and degradation of American folklore. Through 30 different short stories, the character, vague idea, false memory, misattributed anecdote or influence of the titular Henry Handsome does everything from change the course of American media to sculpt modern day knowledge of manifest destiny. Together, the collection represents the stories that create and define a culture, how those stories are told, if they ever were to begin with—and if any of that matters at all. Each story was written, recorded, narrated and produced by Elliot Matson. If you'd like to learn more about the collection, go to elliotmatson.com/henryhandsome.

Henry Handsome was&nbsp;an outlaw cowboy—at least that's how the legend goes.&nbsp;Henry Handsome Lived &amp; Died examines the creation, evolution, proliferation, dissemination and degradation of American folklore. Through 30 different short stories, the character, vague idea, false memory, misattributed anecdote or influence of the titular&nbsp;Henry Handsome does everything from change the course of American media to sculpt modern day knowledge of manifest destiny. Together, the collection represents the stories that create and define a culture, how those stories are told, if they ever were to begin with—and if any of that matters at all. Each story was written, recorded, narrated and produced by Elliot Matson. If you'd like to learn more about the collection, go to elliotmatson.com/henryhandsome.

Share 6 - Alvin Goldstein Created the Best Ad Campaign of All Time

Sign up to save your podcasts

6 - Alvin Goldstein Created the Best Ad Campaign of All Time

6 - Alvin Goldstein Created the Best Ad Campaign of All Time