"My credibility is everything. If I'm viewed as in any way uncredible, I will lose everything." — Avi Mayer

What does it mean to be a spokesman? When you are one, why is it critical to know before whom you stand? And why is it important to build relationships?

Avi Mayer (@AviMayer) is the spokesman for the Jewish Agency for Israel. In this interview Avi explores his path to becoming a spokesman.

The spokesman par excellence that Avi talks about is Abba Eban. Avi recommends the following two books on Abba Eban: - Abba Eban: A Biography: http://amzn.to/2hS90oc - Eban: http://amzn.to/2hS7X7Q