#1 - Webinars that are shorter, to the point, jam packed with value

- repurpose as YouTube videos

- focus on solving problems, not your service or software

#2 - Q&A on your website

- align with voice search

- think of every question under the sun regarding your line of work

- use natural language

- leverage Q&A schema

#3 - Collect emails, hyper segmented and personalized email marketing with a long-term approach and strategy

- leverage an email marketing automation platform

- get super segmented

- build email drips based on those segments

- provide tons of value over a long period of time

- then sell

#4 - Be a thought leader on Linkedin

- reference the episode on linkedin ideas you haven't thought of

- leverage your email list to drive linkedin engagement

#5 - Build a free course

- I like using CourseCraft

- Give give give some more

- Collect emails

- Drive people to webinars

#6 - Build a Facebook Messenger Bot

- one that solves problems, answers questions, helps people when they need help

- strictly provides value

- used to promote content in the future. Like your newsletter