Barb Sarmiento  leads CRM team and agency relationships at Maple Leaf Sports & Entertainment. That's over half a billion dollars in ticket sales. 

CRM is an excellent "back door" into sports. It's something that most people don't consider as a way in, so the competition is lower for the opportunities - if you've got the right skill set. We did into how to build that skill set, practicle applications of how to prep for a CRM interview and more. 

We were struggling with some sound and internet issue when recording this one, but I assure you that the content,  insights and practical applications are top notch. 

Barb's LinkedIn profile is here: https://www.linkedin.com/in/bcsarmiento/

Full show notes and transcripts can be found here: https://www.mtcpod.com

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