The agriculture sector is hard to break into as a tech startup, especially when you’re working with data that’s incredibly hard to access. Aerobotics CTO & Co-Founder, Benji Meltzer, shares his lessons on creating a ‘new market’. He talks us through the importance of maintaining a ‘niche’ focus early on, solving one person’s problem first, and how this feeds into building credibility and trust with early adopters.

Read the blog post here!