D Network

#6 Chao Zhang - Building and Localizing Airbnb China Operations and Brand


Listen Later

Chao Zhang is a feminist, a writer, and an entrepreneur. She co-founded Lean In China 6 years ago and has been dedicated to female empowerment ever since. She is a published author and a popular blogger on women issues in China. Her first book, "We Need To Talk", was published in 2013 and reached millions of young Chinese people.

From management consultant at Hay Group, to the first local employee at Airbnb China, to Group Director at a leading global branding agency Labbrand, Chao has a decade of experience in helping global brands and tech start-ups succeed creatively and commercially in China's digital age. Her past work has won top awards, including Spikes Asia, Cannes Lions (shortlisted), and NYFA.

Her business acumen and contributions to social impact led to her nomination as "Forbes 30 Under 30 Asia" and "Beijing's Perfect 10" - ten individuals who will define the next decade in Beijing, as well as many interviews from publications and institutions such as China National Radio and the BBC.

Chao's LinkedIn: https://www.linkedin.com/in/cloverzhang/

Lean In China: www.leaninchina.com.cn

Labbrand: http://www.labbrand.com/shanghai

...more
View all episodesView all episodes
Download on the App Store

D NetworkBy Jan Smejkal & JC Xu