In part 2 of the 6 Core Things That an Agency Needs, Joe breaks down the most important things you need to consider when picking a niche for your agency.

Despite the fact that niching down is preached throughout the agency landscape, many people either don't work hard enough on it or completely disregard it. Joe shares the valuable lessons he learned while building and exiting multiple businesses, which will provide you with the most efficient framework for selecting a niche.