<div>How do you associate liangpi noodles with summer clothing? Well, Bananain and agency partner Godzilla found a way to do just that. </div>

How do you associate liangpi noodles with summer clothing? Well, Bananain and agency partner Godzilla found a way to do just that.

How do you associate liangpi noodles with summer clothing? Well, Bananain and agency partner Godzilla found a way to do just that.&nbsp;

6: Creation stories 6: How retailer Bananain used noodles as a recurring campaign theme

<div>Welcome to Campaign Asia-Pacific's podcast, our look at the biggest stories, campaigns, advertising and media issues in the Asia Pacific. Read more at <a href="https://www.campaignasia.com/">https://www.campaignasia.com/</a>
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Welcome to Campaign Asia-Pacific's podcast, our look at the biggest stories, campaigns, advertising and media issues in the Asia Pacific. Read more at https://www.campaignasia.com/

Welcome to Campaign Asia-Pacific's podcast, our look at the biggest stories, campaigns, advertising and media issues in the Asia Pacific. Read more at <a href="https://www.campaignasia.com/" rel="noopener noreferrer">https://www.campaignasia.com/</a>


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6: Creation stories 6: How retailer Bananain used noodles as a recurring campaign theme

6: Creation stories 6: How retailer Bananain used noodles as a recurring campaign theme