What we’re exploring today:
What is UX, UI and Product Design?What are the job roles and where do your skills fit?The rise of digital and how it has come to the forefront of industries, creating new rolesWhere UX, UI and Product Design fits within an agency/companyAnyone who is interested in getting into the fieldIf you want a bit of clarification of what UX, UI and Product Designers doPeople who want to upskillExplaining what a UX researcher does?
UX stands for User ExperienceResearch methods, quantitative researchValidating what the users want and the problems areApplying traditional methodologies to the digital design processHas to be about the customer and the problem if there is oneWhat do customers actually want and what they need?Overlaps with UX design, they can work togetherDepending on the size of the company, team and budget, will suggest the amount or level of research they doExplaining what a UX designer does?
Focus on the experience of the user and customer for the digital productFind out if the product is enjoyable to useDo they align with the business needs?Information architecture, what information needs to be in the productUser personas, user testing, iterating, wireframes, no visual design in a UX design roleWe sort out the journey, it’s like the cogs of a clock - does it function, is it enjoyable to watch?Agile environment, constantly changing - if something is not working, you have to take it back and move it forward with the user in mindDo more testing, change the UX - it is not a linear process
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