Michael Leibowitz is the founder of Mind Magnetizer. Michael worked as an industrial designer for a number of years before a fascination for human behavior led him to study behavioral neurology and become a master practitioner of Neuro-Linguistic Programming.

Combing his experiences in brand development and behavioral neurology led to his current work helping businesses understand how our brains are wired and how brands perform.

In this episode, he shares the elements of a brand messaging strategy with examples to drive growth. Insights he shares include:

• His journey with brand development
• How understanding how our brain works drives how brands perform
• The relationship between empathy and a brand messaging strategy
• What does the brand attraction process/framework look like
• How to create remarkable brand experiences
• How to build trust via our brand messaging strategy
• How to best uncover your beliefs and brand identity
• How to craft your brand messaging strategy and brand messages
• How to ensure you are finding traction with your strategy
• and much much more ...