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6 Email Newsletter Ideas for More Opens, Clicks, and Shares
Your #email #newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right?
And yet, the average #email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send.
Some daily -#newsletter brands have found better success. Morning Brew, theSkimm, and The Hustle have risen to the top of the newsletter game with open rates approaching 50% and subscriber totals that make the rest of us green with envy.
What does it take to get people who’ve already expressed an interest in your brand’s content to open and (hopefully) read it? Here are some lessons content marketers can learn from these #email #newsletter successes.
1. DON’T REQUIRE A CLICK
2. CRAFT CUSTOM SUBJECT LINES – AND BE CONSISTENT
3. GIVE CREDIT TO YOUR VOICES
4. LET READERS HAVE SOME FUN
5. ASK WHAT YOUR READERS THINK
6. TURN YOUR #email AUDIENCE INTO INFLUENCERS
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp
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By ALEPH GLOBAL SCRUM TEAM™Your #email #newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right?
And yet, the average #email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send.
Some daily -#newsletter brands have found better success. Morning Brew, theSkimm, and The Hustle have risen to the top of the newsletter game with open rates approaching 50% and subscriber totals that make the rest of us green with envy.
What does it take to get people who’ve already expressed an interest in your brand’s content to open and (hopefully) read it? Here are some lessons content marketers can learn from these #email #newsletter successes.
1. DON’T REQUIRE A CLICK
2. CRAFT CUSTOM SUBJECT LINES – AND BE CONSISTENT
3. GIVE CREDIT TO YOUR VOICES
4. LET READERS HAVE SOME FUN
5. ASK WHAT YOUR READERS THINK
6. TURN YOUR #email AUDIENCE INTO INFLUENCERS
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp