Welcome to McBrayer and Associates, the podcast. I’m Jim McBrayer. If you don’t know me already, I co-founded my sales methodology company, McBrayer & Associates, eleven years ago after working for a Fortune 200 company. That company was my first customer.

This podcast gives you some of the insight that my live training and coaching delivers. If you like what you hear, don’t hesitate to get in touch with me through email: that’s [email protected]. And please feel free to share the podcast with anyone who you think might benefit from it.

In this episode, I’m sharing a webinar I hosted on the 6 complaince principles (or emotions that trigger persuasion) and 12 tactics that you can use to evoke them. This webinar will give you immediate, actionable plans for middle-of-the-funnel sales processes.