Content That Grows

6 Essential Tips to Seamlessly Outsource Your SaaS Content

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In this episode, Nate and Derek discuss how in-house teams can approach content outsourcing to ensure a positive, successful experience for their team.

From alignment on roadmaps to having a process repository, there is something for all levels of content marketers in this episode.

Key moments in the conversation:

  • 3:00 - Trust + reputation + rapport
  • 7:30 - Documentation and prepping agencies or freelancers
  • 14:00 - Up-front alignment on strategy and roadmaps
  • 18:45 - Close the gap between writers, editors, and approvers
  • 23:00 - Create process visibility together
  • 27:45 - Emphasize and respect the reality of outsourcing content
    • ...more
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