The Savage Leader Podcast

#6. Farmers Insurance Open CEO Marty Gorsich: Creating a World-Class Golf and Lifestyle Event, Building a Winning Culture, and Lessons Learned from Working in the Sports Industry

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In this episode, Darren Reinke chats with Marty Gorsich, CEO of Century Club of San Diego, a non-profit that puts on the Farmers Insurance Open. Marty shares his insights about creating a world-class customer experience, what makes the Farmers Insurance Open special, creating a great culture, building a top-notch team, and lessons learned from working in the sports industry.


Show Notes

  • How the Farmers Insurance Open Has Evolved Over Time [1:02]
  • How The Event Has Attracted a Wider Audience [2:10]
  • Source of New Ideas to Integrate into the Event [6:55]
  • What Makes the Farmers Insurance Open Special [9:30]
  • Tips to Create a Broader Appeal to Customers [12:00]
  • How to Tailor How You Motivate Team Members [13:50]
  • How to Develop Your Team [18:55]
  • How Farmers Insurance Open Impacts the Community [23:40]
  • Lessons from Sports about Leadership [31:47]
  • Tips to Aspiring Leaders [36.07]

Show Links

Century Club San Diego Website

Farmers Insurance Open Website

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The Savage Leader PodcastBy Darren Reinke
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