School PR Podcast With Ryan Foran

6: Fergie National Anthem Apology A Brilliant PR Move


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Fergie’s national anthem apologize was brilliant from a public relations standpoint. Fergie shifted the narrative after her rendition of the national anthem went viral on social media.


"I've always been honored and proud to perform the national anthem and last night I wanted to try something special for the NBA. I'm a risk taker artistically, but clearly this rendition didn't strike the intended tone. I love this country and honestly tried my best," Fergie first told TMZ.


The former Black Eyed Peas singer who is from Southern California did several things correct.


  1. She apologized

  • Offered an explanation

  • No excuses

  • Was humble and vulnerable

  • Great job by Fergie on the apology, and on second listen, I didn’t think her rendition was that bad…

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    School PR Podcast With Ryan ForanBy Ryan Foran

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