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When you are selling your products online you really need to grab the viewer’s attention but you are limited with how you can do that.

They can’t hold the product, test it out or smell it like they could in a physical store.

So you have to sell them on your products by just using your product images, copy and social proof when you are selling online.

Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Some examples are emails, websites, advertisements, catalogs and others. A copywriter always need to take the customer's journey into consideration. Copywriter needs to understand the entire customer journey specifically understanding the customers problems and understanding how to solve them and then taking them on a journey from problem to solution and further beyond the solution.

Copywriting is an investment as is design, as strategy, as is coaching. Copywriting typically comes after you've done at least one launch so that you know who you are speaking to.

**Checklist:** - emotional - a strong call to action - Visuals - are a huge opportunity for copy. - Headers - make it simple