In this episode I spoke with Rhys Howell (Chief Marketing Manager)  and Tanja Tanskanen (sustainibility manager) from Ampler bikes: The e-bike manufacturer with a hidden battery. 

We took a deep dive into Ampler's manufacturing process and discussed how they have become a benchmark in this space. We spoke about... 

• The part digital has to play in Ampler's story and success 
• A deep dive into Ampler's life cycle analysis report
• "Emissions free by 2025" and why bikes aren't green by default 
• What the future looks like for cycling and what part digital has to play
• Where brave decisions had to be made to reach their
• Community activations on and off line 

Find out more about Ampler here
Check out their LCA report here

Find out more about &why: why.de
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