Simple Marketing Solutions

#6: Gaining Confidence on Camera with Melissa Groom

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Episode 6 of my Simple Marketing Solutions Podcast is so special as Melissa Groom teaches us how videos will be a powerful tool in growing our businesses on the digital world.

Melissa Groom is a world expert at positioning entrepreneurs to be a recognised influencer using the power of video. As a successful entrepreneur, she has created and produced over 400 national and international events such as, The International Women’s Day Online & Live Summit, and helped thousands of people to maximise video to become recognised experts in their field.

As the Founder of The Videopreneur School, Empowered Mums Business Network TV, and Mums in Business Magazine, she has carved out a career in video marketing and launched various TV shows which have been viewed in over 78 countries.

Melissa Groom has been working as a Key Facilitator and Coach for Speakers Institute empowering others to get clarity, find their voice and launching themselves using their personal brand.

Melissa knows the importance of speaking out, and has empowered tens of thousands of people across the world to own their story, find their voice and light up the world one video at a time.

Her motto is “Shine bright, the world needs you.”

Key Take away Messages

  1. Get comfortable with video by rehearsing in a private Facebook group you set up, or over Zoom with a friend.
  2. Remember why you're doing this- your message needs to be heard. It's there to help someone that's in pain, struggling or needs those words of encouragement.
  3. It's okay to have your notes next to you when you record!
  4. Just start! It will all come together the more you practice.

    5. Key Statistics with Video Content

    • Viewers retain 95% of a message in a video than only 10% in text.
    • Businesses use video grow their revenue 49% faster than non video users.
    • landing page with a video has a conversion rate of up to 80% higher than a landing page without video.
    • 80% of people are on their phones and watching videos with the sound off, therefore use captions.
      • Links Discussed in This Podcast Episode

      Melissa Groom on Facebook: https://www.facebook.com/melissa.groom.9

      Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy

      Holistic Vision website: www.holisticivision.com.au

      Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy

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      Simple Marketing SolutionsBy Ameeta Gangaram