Nick and Erica talk about the nuances of content creation for solopreneurs, discussing the fine line between participating in trends and maintaining authenticity.

They explore the impact of AI-generated content, the power dynamics of content ecosystems like LinkedIn and Substack, and strategies for building a reputation. The conversation also highlights the importance of de-risking content platforms and finding the right balance between volume and value in client relationships.

Check out the Full Stack Solopreneur Roadmap: 5 Steps To Become Known For An Expertise You Own (And Never Rely On The Feast Or Famine Referral Cycle Again)

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