In this podcast episode, Tiago and Eugenia dig into the details of kicking off and maintaining a podcast, honing in on Eugenia's formula for creating well-structured content that amps up engagement and retention. Eugenia, the author of "Creator to Leader" podcast, opens up about her path to podcasting triumph, sharing insights gained from past failed projects that ultimately propelled her to a top-ranking spot globally. They also reflect on the empowerment and confidence gained from podcasting, underscoring the unique ability of podcasts to forge intimate connections with audiences.

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Links & Resources

Eugenia's podcast Creator to Leader - https://creatortoleader.com/

Eugenia's Instagram - https://www.instagram.com/eugenia.woo/

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Timestamps

The rocky start (00:00:01) Challenges of initiating a podcast, including technical difficulties and comparisons to established shows.

The importance of good audio (00:02:22) The critical role of audio quality in podcasting and available enhancement tools.

Investing in a good microphone (00:03:25) Advice on the necessity of a quality microphone for aspiring podcasters.

Podcasting pitch (00:06:17) Introduction to "Creator to Leader," aimed at aiding entrepreneurs in online differentiation.

Starting a podcast in different languages (00:09:38) The dynamics of podcasting across languages, market comprehension, and cultural nuances.

Challenges of non-native accents (00:12:56) The impact of accents on non-native English podcasters and the appreciation of diversity.

The formula to engage and retain listeners (00:15:45) Guidelines for crafting engaging and coherent podcast episodes.

Creating a Connection (00:17:05) The importance of personal narratives in establishing rapport with the audience.

Optimizing Titles for SEO (00:22:25) The strategy of crafting problem-focused titles and enhancing SEO for podcasts.