December 18, 2020

#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov

45 minutes

Joe Chernov leads the brand, content and creative teams at Pendo. Before that, he worked at Robin, InsightSquared, HubSpot and Eloqua. He is a specialist in Product Marketing and an advisor to many SaaS startups.

Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:

How Joe developed the Content Marketing startegy of Hubspot;

How to develop content for ABM tatics;

The importance of data analysis to product-led growth;

And much more! Listen now at your favorite streaming platform.

...more

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By Rock Content

December 18, 2020

#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov

45 minutes

Join Joe Chernov and Matt Doyon, CRO at Rock Content, to discuss:

How Joe developed the Content Marketing startegy of Hubspot;

How to develop content for ABM tatics;

The importance of data analysis to product-led growth;

And much more! Listen now at your favorite streaming platform.

...more

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#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov

#6. How to Innovate Content Marketing with a Product-Led Approach with Joe Chernov