In this episode of Let's talk ABM, Declan is joined by Riaz Kanani, CEO of Radiate B2B. A serial entrepreneur and creator of technology business, Riaz has over twenty years of experience of working at the cutting edge of technology and marketing.

Here's what they cover: 

- How data drives successful ABM programs

- The role of Radiate B2B in your ABM tech stack

- Hyper-personalisation and advertising

- How sales and marketing together make a formidable team