Alexis talks with Brendan Cottam, an SEO at Wayfair about SEO in-house vs. agency, managing multiple stakeholders, inspiring passion within staff, and more - in the lab! Listen in! :-) Check out technicalseo.com/insights/podcast/brendan-cottam/ for podcast notes, timestamps, our favorite quotes, and transcripts! PS - I'd love to hear your thoughts, comments, feedback, and questions at seointhelab [at] merkleinc.com or @AlexisKSanders (any posts in meme-form will be prioritized :-)!