Today we’re talking dairy innovation, sustainability, and family tradition with Jack Hoekstra, third-generation dairyman and farmer at Hoekstra Dairy in Oakdale, California.

From pioneering new cattle breeds to launching the Oakdale Calf Ranch and serving on boards like the California Beef Council and California Cattle Council, Jack’s helped shape the future of both dairy and beef in the Golden State.

He’s seen the industry evolve firsthand — and he’s making sure the next generation is ready for what’s ahead.