In this episode, we're joined by James Borow, co-founder of Market AI, who shares his insights on the intersection of artificial intelligence, B2B buying, marketing, and selling. James, with his extensive experience from his time at Snapchat and through the acquisition of his ad tech business, Shift, provides a thoughtful exploration of how AI is reshaping the marketing landscape. He discusses the shift towards chat-based interfaces, the nuances of marketing automation, and the subtle yet significant impact of privacy regulations on marketing strategies. James also touches on the role of AI in streamlining marketing operations, making them more efficient and personalized. Additionally, he offers his perspective on the evolving role of marketers in this new era and the potential of augmented reality in consumer engagement. The conversation extends to his views on investment trends in AI and MarTech, emphasizing practical insights over speculation. This episode offers a clear-eyed view of the current state and future possibilities of B2B marketing in the AI age, aimed at professionals looking for grounded perspectives in the rapidly changing digital landscape.

Checkout his podcast, Taking Inventory, here.

Note: The opinions expressed here are our own and not an official representation of our employer's views on these topics.