Exhibitors often believe it’s the trade show organizer’s job to generate traffic, but that’s not true. The show organizer’s focus is on bringing attendees to the event, but it’s up to you to draw them into your own booth space. One great way to do that is by designing an engaging booth attraction. Today’s attendees are on sensory overload, with colorful banners and LED walls at every turn. But all this visual stimulation becomes a blur and the exhibits all begin to look the same. In order to stand out, you must take a different approach and become irresistibly engaging