It’s an ongoing problem among exhibitors: too many carefully-gathered leads end up leading nowhere! But it doesn’t have to be that way. There are simple steps you can implement to set your leads on the path to a long-term relationship with your company – and several of them can take place earlier than you may expect. It may sound crazy, but the first step actually happens before they’re officially a lead. While you’re having a conversation in your booth, take some time to prequalify them. Remember that a successful exhibit lead count is more about quality than quantity. Be sure